Karlie Flamingo for birds
„Your pet in mind“ – for more than 30 years KARLIE has been setting standards in the pet accessories business. Having started with the sale of grooming articles for dogs the company is gradually extending the successful business idea to distribute exclusive and original pet accessories. At present the product range comprises more than 8,000 articles for dogs, cats, rodents, birds and fishes.
At the headquarters in Bad Wünnenberg-Haaren over 200 employees are engaged in order to realize the high standards of KARLIE – to develop innovative products of excellent quality and high efficiency and to put them successfully on the world market. Design, material, finish and security have to meet always the needs of the animal and the owner.
KARLIE developed special skills and abilities in the field of production of high-quality leather goods. The combination of innovative ideas following fashionable trends and the use of high-quality materials make the KARLIE leather products unique. The own production at the headquarters in Haaren yearly produces about 600,000 quality products “Made in Germany”. Here, the choice of leather determines the quality: for many years only hand-selected hides from German grazing cattle have been used.
The final finishing of the leather merchandise is carried out in local workshops for the disabled and through this KARLIE is able to offer secure jobs to about 100 disabled people.
All decisive processes are controlled directly by the headquarters: the main part of the comprehensive range of about 8,000 articles stem from the inventive product development team belonging to the company. It is this team that designs the multilingual product packaging, sales displays, sales documents and the KARLIE catalogue.
Customers in more than 60 countries worldwide are competently advised by the internal sales team. The KARLIE sales representatives in Germany/Austria, the Netherlands, France, Belgium, Italy and Poland Denmark offer customer-oriented and personal service.
In addition to the numerous factories in the Far East which turn product ideas into actual KARLIE products, the company works closely with the factory “Best Quality”. The production place of an area of 24,000 m² has worked right from the beginning according to the quality standards which KARLIE expects and permanently controls.
The ambition of the company KARLIE is to give its customers a strong concept, good products and competent service. In order to be a strong and competent partner for the pet trade today and tomorrow KARLIE works daily on the development of new strategies. The extensive know-how about pets and their needs and the mix of good ideas, a readiness to take risks and an entrepreneurial spirit ensure the decisive competitive advantage.
